Managing Breakfast as a Business Opportunity
Nearly 75% of guests surveyed skipped breakfast in their hotel.*
How to capture skipped breakfast sales:
- Offer take-out alternatives, for example Bowls or Snacks
- Include a range of breakfast items in the mini-bar, for example Kellogg's bowls, Portion Control packs, snacks, fruit or yoghurt
- Encourage your guests to have breakfast with effective communication points throughout the hotel
When a guest comes into the breakfast room it must be easy to get a quick overview of the breakfast and see where it starts. If the buffet layout is well-managed, costs per guest will come down as guest satisfaction goes up.
*Source: Kellogg Europe Food Away From Home Research 2009